It’s no secret that many business owners are struggling to understand their data.We’ve seen this repeatedly happen: confusion over the numbers, frustration with analytics tools, and a general lack of understanding about how to use all the available information. It doesn’t have to be this way! In this article, I’ll show you four simple steps that will help you make sense of your company data so you can grow your business faster than ever before!
1. Define your company’s data needs
First, you’ll need to define your business’s data needs. What kind of information do you want to capture? What are you currently tracking? For what purpose? What exactly do you need to know about your customers, engagement levels, revenue – the list goes on! This step is critical for understanding how data will impact your business. Once you’ve defined your needs and requirements, it’s time to move on to the next steps!
2. Choose the right software for your business
Now that you know what kind of data you want, it’s time to choose the right software for your needs. The best place to start is with a tool like Google Analytics. It’s free and simple to use, and GA allows users to measure site activity by tracking key metrics such as traffic sources, popular pages on their website or blog, conversions through sales or email signups, and much more.
Another option is Data Management from Profisee. With a customizable dashboard, users can quickly and easily find the data that matters most to them. While both of these tools will help you identify key metrics for your business, they’re just two options of many! Do some research into what’s available and make sure it fits your needs and your budget.
Lastly, Google Analytics wins hands down when it comes to integrations & automation. You can easily integrate GA with over a dozen different software such as Hubspot, Marketo, and more. If you use any of these tools to run your business – this is the best option for making sense of company data!
3. Train employees on how to use the software
Once you’ve chosen the best tool for your business, it’s time to train employees on how to use that software. By providing regular training and information sessions about what data is being tracked and how it impacts your company overall will help everyone from sales managers, customer service reps up to C-level executives better understand their roles in making sense of company data!
Finally, ask senior management (CEOs) if they’re familiar with any of these tools or not – this step may seem obvious. Still, countless times, we’ve seen that even a CEO doesn’t know what kind of data is available beyond simple metrics like website traffic, etc. This can be dangerous as there are many ways CEOs at different companies can influence analytical decisions such as budgeting and hiring – so it’s important they understand the data too!
4. Find a way to store and organize all of your company’s data
This step may seem obvious but finding a way to store and organize all of your company’s data is important for making sense of business intelligence! Once you know how the software works, it’s time to find a place to store information. This might mean creating spreadsheets in Google Drive or Microsoft Excel then sharing them with employees at different levels throughout your organization. Whatever method you choose, remember this is vital for ensuring everyone understands what kind of data they’re looking at and why!
If you’re wondering how to make sense of your company’s data, we can help. We’ll work with you to define what type of software is best for your business and train employees on how it works. Let us know if you need any guidance in storing and organizing all the data from running a successful business! Read the 2021 Gartner Master Data Management Magic Quadrant report now.
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