UX services can cover many different areas and needs of businesses from all kinds of sectors. The main goal is usually the same, regardless of the method used – learning more about your potential consumer in order to create the most satisfying user experience that will increase your conversions.
In this article, you learn about what kind of UX design services are most in demand, as well as how you can benefit from them!
UX services have become very popular in the digital age of advertising
UX services focus on creating and improving digital products and platforms like webpages, e-commerce, apps, and even software.
If you ever ask yourself why this is all worth it the answer is simple: a great user experience results in satisfied customers. In exchange, satisfied customers result in a successful business. Satisfied customers are much more likely to become repeat buyers, won’t feel the need to search for alternatives among your competitors, and in the best cases, may even recommend you to other people and become advocates of your brand. In short, that’s free advertising.
Of course, you still need to get there. You have to convince your users that the experience you provide makes it worth their while. The UX services offered by agencies are one of the best ways to create a product or platform that is in line with your users’ needs. It’s also a great way to discover hidden opportunities and even surpass the expectations of your customers by offering them something the market wasn’t aware that they needed.
In a nutshell, some of the greatest benefits you can expect from UX services are:
- Increased brand credibility that comes with a fast-loading website with a transparent structure.
- An advantage over your competitors by reducing bounce rates and creating a loyal customer base with a unique selling proposition.
- An increased conversion rate that comes from an optimized platform and makes it easy to make purchases and incites users to keep coming back for more.
UX services which are high in demand
There are several UX services in high demand. It would be difficult to cover all the services a UX agency can offer within a single article, but here are some that come up more often than others among the offers made by agencies:
- UI design services
An area that is often confused with UX itself. While user interface and user experience do share similarities, it is not because the two terms are interchangeable. It is because UI is part of UX design. Creating the right user interface covers a lot of graphic design work, in order to make your site look convincing to users. That first impression is crucial to make newcomers stay. Not to mention UI design isn’t just about looking pretty – it’s about emphasizing the key elements of your platform, such as a subscription form.
- Web development
UX services are also highly technical. If you need your website, webshop, or application to work as it should, a full-service UX agency will make sure that your platform is in line with the latest digital trends via back-end coding and search engine optimization.
- Project management
Some projects may need the combination of several UX services to come to fruition, or need detailed planning of different phases, including research. A professional UX agency employs experts from different areas and will make sure that a project manager can coordinate all of these to produce the results you seek. They will also make it clear what kind of input is needed from your company to increase the chance of success.
- Voice user interface design
An increasingly popular UX service in recent years that allows users to control their devices via voice recognition commands. Just like Google Assistant or Siri.
UX services focusing on research and testing
These are user experience services that help you design platforms that are more in line with what your users want, and help you avoid needless expenses for fixing missteps that could have been avoided earlier. Fixing glitches post-launch can be much more time-consuming, and also hurts the credibility of your brand.
- User interviews
A qualitative UX service that focuses on smaller groups, but provides more in-depth information about your users’ expectations about new services, as well as their feelings about specific platforms. A great way to complement large-scale surveys.
- The Kano-model
A very useful UX service that maps out the priorities of your users. This way, you can know which areas you should divert your resources to, and which elements would be a waste of time and money.
- User testing and troubleshooting
UX services that focus on the final testing phases before your digital product goes live. One of the best ways to filter out glitches and perfect the design of a platform.