Hosting events after the recent hit of the pandemic has been extremely difficult for everyone. But with the digital revolution in today’s era, everyone is keeping events going in some digital form. And this is exactly where hybrid events come into play.
Hybrid events are now considered to be a long-term event management strategy. So let us find out what it brings to the table.
What are hybrid events?
Hybrid events are held in virtual events platform that offers the audience a chance to participate, regardless of any geographic limitation. To put it another way, people can now attend events no matter where they are through various virtual events platforms and video conferencing.
These events provide a consistent experience for everyone who is participating in the events remotely. Research has shown that over 70% of the leading event organizers are planning to incorporate hybrid events to keep the business up and running with more flexibility.
So, without any further ado, let us dive right in and find out the benefits of hybrid events.
A wider reach of audience
One of the biggest limitations of live events is the requirement to attend them physically. But with hybrid events, more attendees can be gained and reach more exposure.
A recent study has shown that 98% of those who attend a hybrid event were not planning to go to the event in person in the first place. That means with remote flexibility, more people can now participate due to a lower barrier of entry.
Improved engagement with the audience
Another noteworthy benefit of the hybrid events is the great engagement it provides. Thanks to this remote technology, an attendee can now engage with the presenter and even other attendees very easily.
They can now share live questions, comments to the presenter and engage with one another.
The bigger the audience of an event, the greater the return on investment. As we have already discussed, hybrid events allow more people to join in and scale up the presence of the event in the digital space. This significantly boosts the turnover.
And the flexibility these events bring to the table also greatly reduce any form of financial risk.
Lower cost of travel
This one is a no-brainer. As no one has to leave their room and spend money to travel to the location of the event, it saves up the cost across all sides. But not only does it save money for your audience but also for your whole crew members and even the sponsors.
Employees can now sit in their homes and organize the events without spending any more on travelling through the technology of virtual events platforms.
Bigger sponsor opportunity
With the recent growth of virtual platforms, sponsors are recognizing the benefits of hybrid events. As these events have more attendance than their traditional counterpart, the sponsors are getting more exposure than ever.
And this is why big event sponsors are more likely to sponsor a hybrid event.
So it is time for us to welcome the new norm and break the geographic limitations through hybrid events.