Local SEO optimization means enhanced website traffic, leads, and conversions. The reason is this strategy is more relevant to customers in your area. Think of local SEO as a more focused strategy that will help you compete more efficiently against more prominent brands with nearly unlimited resources to expend. But as a small business, if you focus on local SEO strategies with the help of SEO services in Brisbane, you can gain an edge over strong brands that optimize routinely for broader keywords and rely on brand recognition rather than value proposition to attract traffic.
How Much Does SEO Cost in Brisbane?
SEO services in Brisbane typically cost around $700-$2000 per month. Hourly SEO rates range from $105-$250. Overall, the higher the competition, the more top dollar you need to pay for your SEO.
- Start Creating a Google My Business Account
It is crucial to optimize your Google listing or your business profile. It is undeniably the most effective way to level up your ranking on Google maps as well as gain visibility in the local results.
For you to make these optimizations, you will require a Google my business account. Once you have provided every requested information on the google my business account dashboard, every detail will be reflected on your business profile which will be visible in the Google local results as well as the Google maps and many others.
- Encourage Your Satisfied Customers to Leave Reviews
Encouraging your customers to write positive reviews of your business will help optimize your Google my business visibility and encourage more local customers to purchase from you. According to statistics from Consumer review, nearly 90% of customers believe online reviews as much as face-to-face recommendations.
- Optimize Voice Search
It is predicted that voice search will become more commonplace in the coming years. Your Local SEO must be optimized since people form their questions differently when they speak into gadgets and devices than how they type out their searches.
Your customers will be utilizing more long-tail keywords on the voice search in contrast to a regular typewritten search. Thus, you have to adjust your SEO tactics to match the more conversational tone of a person speaking. For example, you will need to add traditional question starters such as who, what, and when.
- Create Content Based on Local News and Events
There is nothing comparable to writing content that speaks directly to local issues to grab your customers’ attention. If you need best content you can hire a copywriter to do the job for you.
The following are some strategies you can apply:
- Write blog posts about local news stories, activities, and events.
- Post videos about community programs such as charities or causes that your business supports.
- Set up location-specific webpages on your website with optimized local content if you are serving various parts of the region.
- Focus on Local Keywords
The keywords you utilize should be relevant to the customers in your area. The keyword planner of Google allows you to filter searches specific to a location so you can get an idea of well-known search terms in a given area. It will enable you to create a list of locally relevant keywords to apply to your website. Once you have these keywords, they should appear in the meta-content of your site and the content copy and URLs.
- Dedicated Web Pages for Individual Products/Services
It is never a good idea to lump every product or service you provide together on one huge page. Resist this temptation at all costs. Instead, dedicate a single page to every unique product or service you offer.
Keep in mind that the power of your local SEO will be mitigated if you lump everything into a single page since search engines tend not to regard your brand as an authority in one niche. It might impact your ranking potential.
Local SEO may be the key to unlocking the success of your small business. It is especially the case if you are selling products and services that are region-specific. Get customers wherever you can find them. And since most people are online, encourage them to visit your web page and your physical store to increase sales and revenue.
Ester Adams is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.