Kambi Group is now ready to expand its sports betting presence in Latin America. The group recently signed agreements with three online betting and casino companies based in Argentina. The exclusive supplier deal was made possible due to the partnership signed between Kambi and Ondiss, a player account management platform provider based in Sweden.
Kambi Group is a leading sports betting provider in the US
Kambi was key in laying sports betting groundwork in the US years before the historic 2018 ruling. It is the platform that runs most sportsbooks in the US. As a leading sports betting supplier in the world, Kambi pioneered providing a unique platform in the New Jersey online betting sector.
It is the sports betting provider of the betPARX app available in New Jersey, Pennsylvania, and Michigan. Kambi’s presence in Latin America will bring a big change in the sports betting experience in the region.
Expanding LATAM footprint
The Ondiss deal is a game changer for Kambi because it will give a strong footprint in Latin America. The beneficiaries of the deal will be Casino Magic, BetWarrior, and Casino Club. Kambi envisions expanding its entrepreneurial success by adding more companies within the Ondiss network. The deal allowed Kambi to venture into Argentina’s gambling market. The group first set foot in the country in 2021 and has built strong bonds with several companies.
Expanding into more provinces
Argentina has a total of 23 provinces, but Kambi is currently operating in 3 provinces only. Within the next few months, the company expects to expand its presence to other seven provinces. It will have almost covered 50% of the country’s entire provinces.
The company will use unique strategies used by international companies to expand its business. This includes securing multi-channel partnerships that will allow the company to secure a larger piece of the ever-expanding LATAM gambling market. One of its key target regions is the highly populous Cordoba province.
Kambi’s CEO and co-founder, Kristian Nylen, was overjoyed with success and believes the LATAM market is very promising. He was thrilled to sign the agreement with Ondiss. He was particularly happy about the support his company had already received from Casino Magic and BetWarrior. He reiterated his commitment to continue working with the firms. Nylen was happy to sign a new partnership with Casino Club.
Santiago Gandara, the BetWarrior CEO, said his firm was committed to creating stronger relationships with Kambi. He is keen to ensure his company achieves a strong presence in Argentina through its partnership with Kambi Group.
