Enterprise CRM software is a type of computer software that is designed to help a person or company keep track of their customers. CRM not only helps track key metrics such as customer lifetime value and churn, but it can also manage online sales and marketing activities. This type of software makes it easier for companies to handle their operations – from the ability to customize emails at the click of a button, scheduling follow-ups with contacts, or viewing your ads in real-time without having any downtime.
CRM software is typically accessed by end-users over the internet or via a desktop application. This means that it requires a high level of security to keep customer data safe and confidential. However, with cloud computing, companies can do exactly what they like with their CRM system as long as they are using standard CRM software such as Salesforce or Zoho. Such applications use tools such as email marketing and lead scoring that are beneficial for both customers and the business alike and make CRM much more engaging than it has ever been in the past. And because so many different types of businesses now use these software packages, there are not only new options to take advantage of but also much more competition in the global marketplace.
If you’re like most small businesses, you’re already stretched thin. Add onto that a CRM system, and the task of managing day-to-day operations can quickly become too much to handle. However, there are several benefits to using CRM software that leads to increased efficiency and productivity.
These systems provide streamlined data entry, streamlined customer communication, and centralized reporting—just to name a few! So check out the ten below for more information on how CRM software could make your life easier.
- Better communication with customers: Email has become the go-to method of communicating with customers, but it’s not always the most effective. Most businesses send out lengthy, un-targeted emails that do little more than fill up inboxes and waste valuable time. A CRM system puts all customer information into one place, with one person having access to all of it at any given time. By automating communications with clients, you can create a much better dialogue with your customers and have a much greater control over their experience on your website—you’re essentially creating your own customer service department!
- Better customer data management: Customers are increasingly becoming more aware of the services which they use and the products which they purchase. They want to use these services and purchase these products from businesses that are not only socially and environmentally conscious, but also responsive. A CRM system’s communication functionality streamlines the way you keep in touch with customers, making it much easier to show them your company’s commitment to doing business in an ethical way.
- Easy data entry: In some cases, this can be the most time-consuming part of any business. Even when a business is just starting out, they need a way to quickly record all of their customer data into one central location—one that makes it easy for front office employees to access while they’re working directly with customers. By using an Enterprise CRM system, you can create all of your customer information at once, making data entry much quicker and easier. In addition, most CRM systems allow you to link the customer’s profiles to any other databases or sites that you may be using, such as social media or hosting sites.
- Better customer satisfaction: At some point, it’s important that any business gets feedback from their clients. If a business is just using email as their primary means of communication with consumers, then it’s not possible for them to truly understand how happy their customers are with the service they’re receiving. A CRM system allows you to track how often customers return to your website, how often they interact with the pages on your site and use it, and much more! Since it’s all stored in one place, you can easily see who is giving you positive or negative feedback.
- Easier reporting: Over time, most business owners become complacent about their business—they start to let things fall by the wayside without bothering to keep up with them. Simply put, they don’t need a CRM system to tell them what they need to do next. A CRM system, however, does just that. By keeping track of customer interactions and data entry, a CRM system will allow you to make better decisions about how your business is performing and how to improve it without any added work from you. Over time, this kind of insight can save your business thousands or even millions of dollars!
- Easier sales: If a small business wants to grow sales more quickly than they currently are doing, they need a CRM system that can help them do so. A CRM system’s sales functionality allows business owners to connect with customers more easily, which will help them move up their sales funnel and sell more quickly. Sales professionals can also create various reports to see what products, services, and merchandising they’re doing well and where they can improve. In short, a CRM system makes running a business much easier and productive than it would be without one!
One of the most important benefits of using a CRM system is that it makes it much easier for your front office employees to handle customer inquiries.