Like the other social media platforms, Instagram is constantly changing to be ahead of the evolution in the social space. In this article, we will look at some of the features of Instagram and how they help marketers.
Instagram, since its inception, has added several features to the app that benefits marketers. This includes the use of paid posts and organic posts. Here are some of the features of this app that marketers can take advantage of for their social media marketing campaigns.
- Video features
Everyone is familiar with video posts on Instagram. They are similar to the photo posts, only that videos will be posted and can only last as long as 60 seconds.
Typically, video posts on Instagram get more engagement from users than photos. This is important for brands that want to do well in their Instagram marketing. This is because Instagram algorithms tend to track user engagements on each post before determining whether to display the content on a user’s feed or not.
Instagram live video
This feature is quite different from the regular Instagram video because it’s ‘live.’ This is how Instagram live video works:
- Followers are sent a push notification informing them that you’ll be going live.
- Followers watch your live video, like, and comment on your live stream.
- Once you end the live video stream, it is gone. The video doesn’t get saved on your phone or account.
IGTV stands for Instagram TV. This app inside the Instagram app allows users to share long videos that last up to an hour. This feature is prominent for marketers that create video content for Instagram. Video content is a fast-growing trend in content marketing, and many businesses now take advantage of video marketing. This makes this feature even more interesting for marketers as they can now share long video content on Instagram, and the users are also notified when they drop new videos.
- Stories features
This feature is another significant addition to Instagram. However, this feature is similar to Snapchat’s as it also allows users to post video clips on their story that are only available for 24 hours, after which it disappears. It is, however, a handy feature for Instagram marketers.
Users can check story content as much as they want within the 24 hours that’s available. These stories also appear at the top of the follower’s feeds to see them easily.
- Shoppable tags on Instagram stories
With the shoppable tags feature, businesses can tag the products in the photo they are posting. This allows users to click on the tag and head directly to the product’s page to buy the product.
As stated in assignment help, introducing the shoppable tag feature to Instagram stories means businesses can make sales directly from their stories. Marketers can show the business’s products in live-action and also use user-generated content and other means. It is more authentic when you can share your customers’ stories on your Instagram story and tag the product.
Instagram is an effective platform for marketers to reach their audience through video and photo content. In an essay writing service, it was stated that it has several features that help brand promotion, some of which are discussed in this article.