How many customers walked through your door or landed on your website this month? Will they return next month or tell their friends about you? If they won’t, your marketing strategies must undergo a facelift.
Savvy brands understand that growth without retention is futile. Therefore, they don’t focus on the top of the funnel. Every strategy and dollar spent is focused on the whole customer journey.
If you want to increase brand awareness, convert more leads, cement your foot in the market, grow your business and knock out of the pack, that’s where your marketing strategies should go. Of course, you’ll need capital to fund your growth marketing strategies. Achieve your business goals with a merchant cash advance or small business loans from a reputable online lender.
What’s growth marketing?
Growth marketing is a set of data-driven marketing strategies that focus on building a loyal user base. Unlike traditional marketing techniques that focus on quick wins, growth marketing looks at the entire customer lifecycle and uses technical analysis to gain valuable user insights.
Then marketing techniques like A/B testing, value-adding content, SEO optimization, data-driven email campaigns, and creative ad copy are used to pinpoint value throughout the marketing funnel.
The aim is to attract, engage, retain and finally turn users into brand ambassadors. Thus, your business keeps growing through compounding returns and referrals.
Five growth marketing strategies for small businesses
1-. Optimize your website
Optimizing your is the name of the game when it comes to growth marketing. All your marketing efforts aim to send prospects to your site. Customers will leave your site immediately if it takes too long to load or it’s challenging to navigate.
So upgrade the SEO of your website and make sure that it’s mobile-friendly, easy-to-navigate, loads faster, and has high-quality, easy-to-read content to guide visitors on what to do once they land on your site. You can meet the upfront cost of building a top-speed, mobile-friendly website with a Merchant Cash Advance from an online lender.
2-. Blog seriously
Before purchasing a product or visiting a brand, people talk to search engines to talk to an actual human. Thus, content marketing is one of the simplest and least expensive ways to place your brand in front of your prospects. Brands that blog realize 67% more leads!
To expose your brand and build a community of loyal brand ambassadors, have a blog where you regularly post keyword-focused, mind-blowing content to educate customers about your brand, products, and industry-related topics.
3-. Create an email list
Email marketing is a leader in the growth marketing game. 91% of users check their email once per day, and two-thirds of them end up buying a product from an email they received. Again, email marketing has a decent ROI — $44 or each $1 spent!
Have a clear, visible opt-in form on your website and blog, or use a polite pop-up form with an irresistible offer to collect user’s email addresses. Once you’ve stockpiled your prospects’ email addresses, use them wisely.
Segment your email list into different groups depending on where each buyer is on the purchase journey. Then hit their inboxes with relevant information content, offers, and promotion to keep them engaged with your brand.
4-. Guest posting
Building relationships with like-minded influencers in your business vertical is the currency of growth marketing. That’s why savvy brands use guest posting to spread the word about their brand, drive traffic, and win more customers.
Get out there and ask for guest posting opportunities and backlinks from market leaders in your industry or relevant brands you admire and look up to. To win, be open to reciprocate by linking back and cross-promoting other like-minded brands, too.
Also, dig into relevant online forums and communities and be active there. Post helpful content that can help you get noticed.
5-. Get into social media
Americans spend over two hours on social media platforms. Plus, over 42% of customers are using social media to research products. Get there and tell them that you exist!
Have a solid social media presence to post fan content or user-generated content to keep your social media fans engaged. Again, launch contests and challenges on social media and ask your fans to encourage their friends to participate.
The likes and shares that your posts get on social media can help improve your online visibility, get noticed, and convert more leads.
Fund your growth strategy with a merchant cash advance
Finally, you’ll need money to fund your growth marketing efforts. If you’re cash strapped, a Merchant Cash Advance can be a quick way to obtain the tools of the game and hire experts to get your growth strategy off the ground.Visit the link in the intro to learn more about MCAs.