In order to succeed in today’s digital age, your company needs to be using the latest software programs. These programs can help you stay organized, efficient, and competitive. Here are four of the most essential types of digital software programs that your business cannot live without!
1. A CRM to manage customer data and interactions.
A CRM (customer relationship management) system is essential for any business that wants to keep track of customer data and interactions. A good CRM will help you keep all your customer information in one place, making it easy to access and update. It will also allow you to create reports on customer activity, so you can see what marketing efforts are working best for you. If your business doesn’t have a CRM yet, now is the time to get one!
The most popular CRMs include Salesforce and Hubspot. Both of these programs offer free versions that allow you to manage up to a certain number of contacts before needing an upgrade plan. The paid version gives you more features and storage space, as well as customer support.
If you’re not sure which CRM is right for your business, check out this helpful comparison of Salesforce and Hubspot.
Often, businesses look to consultants like Mitchel Zelman for help with CRM applications. Mitchel Zelman is an expert in business management and technology.
2. A content management system to publish and organize your website’s content.
A content management system (CMS) is a must for any business with a website. A CMS allows you to easily publish and organize your website’s content, without having to learn coding or HTML. This makes it easy for anyone on your team to update the website whenever needed.
There are many different CMSs available, but some of the most popular ones include WordPress, Drupal, and Joomla. These programs are all free to use, but offer paid upgrades for more features.
Many small businesses also use CMSs to manage their blogs. This allows them to easily publish new blog posts, as well as moderate comments, and track analytics data like page views and time spent on site per visitor.
If your business doesn’t already have a content management system in place, it’s time to get one!
3. A social media management tool to help you with all your social media accounts.
A social media management tool is a must for any business that wants to effectively market themselves on social media. These tools allow you to manage all your social media accounts from one place, making it easy to post updates and track analytics data.
The most popular social media management tools include Hootsuite and Buffer. Both of these programs offer free versions, with paid upgrades for more features.
If you’re not currently using a social media management tool, now is the time to start!
4. An email marketing platform to keep in touch with customers and promote new products/services.
An email marketing platform is essential for any business that wants to stay in touch with customers and promote new products or services. These platforms allow you to send out mass emails, as well as track data like open rates, click-through rates, bounce backs, and unsubscribes. There are many different email marketing platforms available today – some of the most popular ones include Mailchimp, Aweber, and Constant Contact.
All of these platforms offer free versions, with paid upgrades for more features.
It’s important to use an email marketing platform for your business. One of the best is MailChimp because it provides a simple setup and great analytics.
If you’re not currently using an email marketing platform, now is the time to start!
Conclusion:
There are four types of digital software programs your company can’t succeed without. They will help you with all aspects of business management, from customer relationship management (CRM) and content publishing/management to social media and email marketing.
Now that you know what these four types of digital software programs are, it’s time to find out which ones are right for your business!
