Social media has become one of the most important marketing channels for large and small businesses alike. Whether you’re using sponsored Instagram posts to acquire new customers or sharing a new product line to your current customers through a Facebook post, it’s evident that we’re living in an era that relies on social media to drive business. Tracking the results of our social communication is an important use of our resources and impactful in determining what works and what doesn’t.
Social media analytics is a crucial tool that allows you to monitor the successes of your online marketing. There a number of key metrics that are used to show this data.
Brand Perception
Understanding your company’s image through the eyes of your customers is key if you want long-term success online. Social media analytics uses data to measure how strong your brand is and how it’s perceived. Using customer experience feedback across numerous channels, it displays information that can tighten your strategy and give you an advantage against your competitors. A FB chatbot created with a Facebook Messenger chatbot builder can greatly assist in this endeavor.
Target Audience
Knowing your consumer is a key step in determining the right social media ad campaign. Social media analytics creates a clear image of what the end-user of your products or services looks like. Using data from surveys, focus groups, and purchase trends, it uncovers psychographic, emotional, and behavioral characteristics to provide insight about your audience.
Trend Analysis
Identifying emerging markets is another crucial weapon in your marketing arsenal. Social media analytics uses cutting edge technology to study trend data that helps you discover what’s brewing in your industry. Using news sources, social conversations, and keyword analysis, it dissects the social buzz and anticipates the next hottest thing to help you get ahead of your competition.
What To Look For
It’s important to research companies that offer social media analytics before committing long-term. Make sure the company offers a trial-period or demo of their software offerings. Ensure that the company has as understanding of the metrics that your particular business requires, such as analyzing your Instagram likes, or understanding who is clicking your blog posts, and why. You’ll want metrics that highlight your audience, your competition, your content, and your engagement in order to maximize the return on your investment. And of course, you’ll want to consider a highly reputable company with a proven track record that consistently shows outstanding results.
Netbase Quid Can Help You With Your Business Goals
Netbase Quid is the gold standard for social media analytics. Along with the metrics detailed above, they offer additional tools to increase traffic to your channels and help deliver more sales. They offer product innovation research using artificial intelligence to help you create your next product or service. They’ll help you develop a tailored campaign strategy, no matter the industry. They offer custom solutions that meet your budget. And best of all, they have excellent reviews from satisfied customers across multiple trustworthy review sites.
Contact Netbase Quid and request your demo today to get started.
