Yes. It’s as simple as that. Despite what you might hear, email marketing still works in the US, Australia, the UK, and many other countries. The reason that some people claimed that email marketing was dead is that…well, it came very close.
Every day, consumers receive dozens of spam emails, unsolicited emails, and other unwanted messages. Eventually, they came to loathe electronic mail and even stopped logging in for this very reason. Elsewhere, others deleted their accounts and started new email addresses to make the spam stop.
However, we’re in a very different world now. For one thing, GDPR and other restrictions have removed the power for companies. Suddenly, no business can send an email to prospective leads if these leads haven’t given express permission for them to do so.
The inbox, previously an accumulator of unsolicited spam emails, became a ghost town. What happened? As you might have experienced yourself, consumers started to rely on their email inboxes once again. They knew that they had permitted every single email that entered their inbox. Electronic mail was no longer a chore, and it became valuable again for businesses.
Email Marketing in the Modern World
There you have it, consumers are paying attention to their email inboxes, and this has been confirmed by some of the biggest leaders in email marketing like King Kong, and Mail Chimp. If you can start building an email list this year, you know that most people have left their addresses because they want to receive an email. Not only this, but you can also be sure that most people will open the emails you send. Now, all that separates you from a successful email marketing campaign is a message that resonates.
Here are some statistics from 2019 to prove the efficacy of email marketing:
- Click-through rates are just under 3.50%
- Only 0.02% of people tend to unsubscribe after a campaign
- Open rates sit between 20% and 25%
- Around 85% of all professionals prioritize email as a communication method
- Around three in ten marketers believe email to be the most effective marketing channel (more than SEO, social media, and content marketing)
Even after this, around one in five emails are opened within an hour, email leads to higher conversion rates than Twitter and Facebook campaigns, and 60% of customers want to see promotional emails at least once per week.
Hopefully, all these statistics prove that email marketing is still a viable advertising method in 2021. After the pandemic, people are keeping an even closer eye on their email inboxes as they work from home and spend more time on devices. Just in case you needed one last statistic, you’ll see all sorts of numbers thrown around with regards to ROI. Some say that every $1 spent on email marketing generates a return of as much as $44.
Tips for Email Marketing
- Use automation (machine learning and artificial intelligence) but not at the cost of personalization.
- Go beyond using the name of the recipient and offer product suggestions, recommendations, and tailored promotions.
- Keep your email list updated and respect the wishes of those who want to unsubscribe from your list.
- Segment your email list so that you send different messages to different groups. This increases the chances of resonating with groups and encouraging sales.
- Perform A/B testing to continually improve your CTA and other features of your emails.
- Always send valuable information rather than emailing whenever you make a hot drink. Perhaps a slight exaggeration, but over-sending emails is a sure-fire way to encourage unsubscribing.
- Have fun and make people feel a part of your story!