Marketing and Marketing tools are an essential part of every business organization. For marketers who are driven, focused, adaptable and creative, the correct marketing tools would make them more productive and efficient in the long run.
Each of these tools comes with a certain set of features, which your business might or might not need. Well, that is a completely personalized choice, but below, we have rounded up a set of tools, that are a must for every business, and you should consider investing in them:
Social media has revolutionized the way businesses are running these days. With as much as an emphasis on offline operations, businesses are paying equal, if not more, emphasis on online operations. This is when Hootsuite comes into the picture, with its importance manifolding in nature.
For those who haven’t heard of Hootsuite, it is a Social Media Management tool, and primarily, its features work on social monitoring and social listening. You can also get Six Sigma Certification for improving your business or services.
Social media is vast, and it is impossible to keep track of every conversation that is happening around your brand and product, manually. With Hootsuite on board, you can automate most of it and so it reduces the human labor. This was social monitoring.
Social listening is a wider concept. It looks after conversations that are happening, not specifically related to your product, but are still important for your industry. For instance, a viral post about your fellow competitor’s product.
- Sprout Social
While Sprout Social also has to do with social media, it still serves a completely different purpose altogether.
Sprout Social is about tracking all your social media campaigns. They operate as your go-to app if you wish to know your reach, engagement, and other statistics regarding your channel.
- Quick Sprout
Quick sprout is one of the best competitor analysis tools there is. To survive in the industry, you always need to know what your competition is up to. This is exactly why we recommend Quick Sprout.
Quick Sprout allows you to compare your website with a similar site. You can easily evaluate yourself with your competitors at so many parameters like SEO Score, social share links, and more.
- Google Analytics
Google Analytics has to be a classic target market research tool that never, NEVER gets old. If there is a tool that can provide you with a deep understanding of your web traffic, on the whole, it has to be this tool.
This tool also helps you see engagement rates on the site, when is it on a dip, and when on a rise, from where the majority of the traffic is coming from, that is, their geographical locations, how many leads are you able to convert, and how many are dropping off, most searched keywords and terms, plus custom reports and so much more valuable information.
The data provided by Google Analytics is honestly priceless. However, the utility of this data can only be determined by your future course of action.
Website Archiving has always been around with the Wayback machine, but it was never as efficient as it needed to be. Now, it is 2021, and things have changed for good. Stillio is a tool that automates the process of taking screenshots, as you wish, which in turn can be used as archives for your website.
Archiving is often left on the side-track due to the stress of your daily course of business. Automating website screenshots eases so many activities like brand management, SEO tracking, Competition tracking, Trend tracking, Content verification, and also Website compliance.
The way Stillio works is very easy, and once you set it up, it won’t bother you while carrying out the daily tasks. Trust me, it’s a savior!
Over to you…
According to a research 73% of marketers worldwide, believe that their social media efforts have been either “somewhat effective” or very effective for their business.
So now that you know “it works” and have your toolkit ready? What’s the wait worth for? Just get started. You will learn the rest on the way. Remember to be open to new opportunities when they knock at your door and never cut slack on hard work – only then, you are bound to succeed!