It is necessary to attract customers for the best profits in a business. Customers always look for the best products and a firm that has perfect marketing skills. In this journey, the packaging of the products plays a crucial role. To have the best benefits, one must always have trendy and innovative packaging ideas. Packaging design is the barrier of structure, form, colour, materials and other features that makes a product suitable for marketing. Keep reading to know more about this concept.
WHAT ARE ITS OBJECTIVES:
As everyone knows that every concept has its objectives, this theory also has a few of its objectives as follow:
- Physical protection
- Marketing
- Convenience
- Provides information
- Physical protection:
It will protect the products from external problems such as shock, vibration, temperature and compression of the products placed in the package.
- Marketing:
It is the foremost objective of any packaging company. It helps different marketers to encourage buyers to purchase their products and allows them to increase their skills.
- Barrier protection:
Packaging acts as a barrier that protects the products from oxygen, dust, water vapour etc.
- Convenience:
It provides convenience in use and re-use, reclosing, opening, handling, distribution, display and sale.
- Provides information:
It gives information about the product, how to use it, recycle, its content, dispose of the product etc.
BENEFITS OF PACKAGING DESIGN:
It has many benefits but, the top three benefits are as follow:
- Brand visibility and customer interest
- Protects the product
- Define brand identity.
- Brand visibility and customer interest:
Having creative and the best packaging ideas helps the brand to have a huge demand in the market. The brand with attractive packaging will also attract customers to buy the products. The package also gives out complete and suitable information about the brand, from brand details to contact details. As people say, the first impression is the best customers looking out the package would have the best impression on the brand.
- Define the brand and identity:
As mentioned earlier, the package would give out 90% information about the brand to the customers. It also reflects on the brand identity. Brands must try to use the packaging ideas related to their product types and brands. It helps the brand to be more memorable in the minds of the public. It also reflects the best first impression on the brand.
- Protects the product:
It helps in protecting the product. It is mandatory to sell products that are in good condition and of high quality. Packaging design helps the owner or the marketer in protecting the final products from various external problems and calamities. This process will help in giving out the best-qualified products to the customers. The best packaging will fulfil the basic protection requirements of the marketer. So, it is necessary to select the ideals effectively and efficiently.
TYPES OF PACKAGING IDEAS:
- Paper board boxes
- Foil sealed bags
- Corrugated boxes
- Polybags
- Plastic boxes
- Chipboard packaging
- Rigid boxes
WHAT ARE THE CREATIVE PACKAGING IDEAS:
One can have various creative ideal designs for packing. Here are a few of the tips listed below:
- Use all the available space and form different designs.
- Use the maximum of patterns in the designs.
- Use creative quotes to compliment the product.
- Stop thinking from personal experiences and start thinking from the public perspective to form designs.
- Use numerous stylish and attractive designs on the package.
- Try to use modern techniques and designs and do not get limited to a particular category.
- Always try to use bright colours rather than nude ones.
- Try to tell out a story using an image or a logo.
- Try to use products that are eco-friendly to make the package.