When it comes to selling any product, video is your best friend. This is because video offers so many options when it comes to marketing a product or service, whether that’s explaining how the product works, demonstrating its benefits, or even just hearing testimonials from actual product users about why they return to your brand time and again. That being said, if you’re in a field like the CBD industry, you may be wondering what you can and can’t say about your products online.
Of all of the online platforms you’re likely to market on, YouTube is one of the most popular. YouTube is one of the fastest-growing social media platforms out there, and many reports claim that almost 75 percent of adults in the United States watch YouTube. Clearly, there’s a captive audience on YouTube, just waiting to hear what you have to sell. Here’s what you need to know about marketing your CBD products on platforms like YouTube if you’ve got questions about how to go about doing it.
You can run ads that are legally compliant.
Since CBD isn’t currently approved or regulated by the Food and Drug Administration (FDA), each message that you share online about your products needs to be legally compliant. This means that you can’t make any spurious claims about the benefits of CBD products on social media websites, whether that’s written content or visual content like a commercial or image on your landing page. Your marketing strategy should thus be run by your legal team or an attorney in the marijuana and cannabis sector in order to make sure that your advertisements and marketing videos won’t be flagged.
If this sort of guidance around CBD makes you struggle to figure out the best way to make a promo, it’s never a bad idea to look into what other blogs or review sites have to say about your products. For example, testimonials from some of the CBD enthusiasts at a website like CBD Nerds can be a great way to find pull quotes for your visuals or CBD marketing videos. CBD Nerds discuss a variety of CBD products, including CBD gummies, flavored CBD oils, and more. Just head to cbdnerds.com to see what they have to say about your wares and get the word out from a trusted source!
It may be worth using some software to offer more professional results.
If you’re new to the world of video marketing and need a quick and efficient way to get your product videos to different social platforms, it may be worth looking into an online video editor or marketing video maker. Whether you’re putting a video on a landing page or need to edit videos for Vimeo, Instagram stories, or with captions, having a social media video maker in your back pocket can help you avoid contracting with expensive third party editors and let you get the job done on your own.
Whether you’re looking for animated characters, need to add music tracks, transitions, and subtitles, or are looking for a video editor that is beginner-friendly while still producing great results, looking online for a marketing video editor can be a great way to get the ball rolling. You don’t need to be a filmmaker pro to make high-quality marketing videos that convert for your business. Whether you’re selling CBD oils, CBD-infused muscle rubs and lotions, or CBD gummies, the only limit to using online software to edit your videos is your own imagination! When you follow compliance guidelines and put your best foot forward with professional video content, you’re sure to convert with your YouTube ads.
